OREANDA-NEWS. January 16, 2008. Ukrainian Weekly Newspaper “Delo” published rating of Ukrainian banks for 2007, UnicreditBank informs. The banks were nominated in 5 categories: the most reliable bank; the best-styled bank, the best service-providing bank; the most public bank; the most rapidly developing bank.

UniCredit Bank was among the best financial institutions in 4 out of 5 nominations.

According to the Survey, UniCredit Bank has taken the 9th place among the most reliable banks,“…the National Bank of Ukraine identified this financial institution into the group of non-big sized banks. But the high reputations of UniCredit Group and good image campaign (with slogan “First Truly European Bank”) have added value.”

Many experts have positively evaluated the modern image of UniCredit Bank. In the nomination “The best-styled bank” UniCredit Bank has taken 6/7 place together with First Ukrainian International Bank. As “Delo” notes, “The possibility of on-line video-guide inside UniCredit Bank branch (that is available at Internet-page of the Bank) proves the importance of its image for the Bank.”

Almost all the best-styled banks have actively conducted rebranding and advertisement campaigns of its new services and products for 2007.

Leaders in the nomination “The best service-providing bank” were financial institutions with foreign capital. UniCredit Bank has taken the 4th place.

Taking into the account 100% assets increase of UniCredit Bank for last 10 months of 2007, the Bank shares the dozen of “The most rapidly developing banks”. Interesting tendency has been demonstrated by the winners of the nomination (banks with Russian capital), “the assets increase of VTB bank for 9 months was 117%, Alfa-Bank – 111%”.

Newspaper “Delo” has conducted this Survey among the top 30 biggest Ukrainian banks, however, the respondents have had the right to name other banks.