OREANDA-NEWS. December 05, 2007. Starting 3 December 2007 Parex banka holds a charity deposit campaign, donating LVL 0,30 per each LVL 100 put on the deposit. For the third year in a row the charity campaign is organized within the framework of the newspaper's Diena campaign called “Sunny days for our children”, reported the press-centre of Parex banka.

The goal of the campaign is to finish the renovation of the Parents' House at the Riga Children's Clinical Hospital.

Guntis Belavskis, Vice President, Client service, Parex banka, commented: „Social responsibility is an integral part of Parex banka's savings program. This year we have introduced several new savings products, which have attracted great interest from clients. For instance, over the last six month the Maxi account campaign, promoting savings concept, has attracted more than 20 000 clients. While the recently launched product – Adult age saving account (Pilngadibas krajkonts) – was oriented towards parents with children. This charity campaign is targeted at accumulation of savings and we are planning to render considerable support to Riga Children's Clinical Hospital!”

Parex banka's charity campaign, organized since 2005, already became a good tradition. In 2005 Parex banka organized a charity campaign for the construction and modernization of the children's library in Riga Children's Clinical Hospital. While in 2006 the goal was the renovation of the Parents House of the Hospital, this idea has been continued also this year. Over this period, Parex banka already has donated LVL 98,440.40 for the needs of Riga Children's Clinical Hospital. Notably, the donations will come from the Bank's funds rather than from the clients' accounts.

The statistics shows that 71% of Latvian inhabitants have been in a hospital at least once. Staying at the hospital has the greatest impact on children, as it is related to change of usual surroundings and tremendous emotional distress. Though Riga Children's Clinical Hospital already has a Parents' House, it is physically and morally obsolete. 98% of surveyed participants think that parents should be given an opportunity to stay with their children overnight in the hospital (OMD Snapshot 2006).