OREANDA-NEWS. November 13, 2007. From November 14-16, 2007, Nuremberg will host the world renowned beverage industry fair BRAU Beviale, which opens its doors to fifteen hundred exhibits and more than 36,000 visitors, reported the press-centre of Baltika Breweries.

The Nuremberg exhibition complex is among the 20 largest in the world. This specialized exhibition on production and sale of beer has gradually drawn in producers of nonalcoholic and energy beverages as well. At present, the theme of the exhibition appears to be extensive and takes in all links in the beverage industry: from raw materials, equipment for production facilities and laboratories, technologies of brewing and packaging, right up to logistics and marketing.

The distinguishing feature of Baltika Breweries’ participation in BRAU Beviale this year is the presence of its own stand. During previous years, the Company presented its products on the stands of its partners. The Baltika stand is located in pavilion № 1 and occupies around 50 sq.m. On this stand, as well as on the stands of Baltika distributors and suppliers, there is the whole assortment of the Company's products.

Baltika breweries have the latest equipment from European suppliers. Participation in specialized exhibitions is viewed within the Company as one of the important factors in expanding its presence abroad, raising employees’ dedication to innovation and knowledge of what is new in the beer industry, new trends in packaging and in promoting products.