OREANDA-NEWS. Necessity in renovated image of the Bank conglomerate at large has emerged when BTA adopted a new strategy to become a leading financial institution in the CIS and to gain an access to the international market.

"New tasks faced by BTA conglomerate have cried for a new brand that will become international, universal and concurrently outgiving and innovative. I believe the previous brand was successful and the Bank owes it the market reputation it has today. TuranAlem brand was devised to conquer a market share in Kazakhstan, and it has succeeded in this task. Meanwhile, the new brand, BTA, must secure a market share globally," chairman of the Management Board, JSC Bank TuranAlem Roman Solodchenko said at the presentation of the new brand.

Thus, banks and companies of the banking conglomerate will have a single brand, BTA. The Bank itself will be named BTA Bank. This name is catchy and easily utterable. The acronym is more advantageous due to its versatility. At that, succession of Bank TuranAlem, a fairly prominent and respected brand on the market, is maintained.

The new logotype of BTA reflects modernity and innovation of the Bank. Pistachio green stands for frankness, prosperity and optimism. Scarlet is might and vigor. The logy shape is also a non-random choice. Successive squares express reliability and soundness. Their crossing produces an effect of transparency, a key operation quality of a present-day bank.

Russia's LMH Consulting has devised the brand and another Russian company, Direct Design, is in charge of visual identity, logotype.

BTA rebranding will take several stages. The first, bridging phase, completes at the end of 2007, when we announce a replacement of the brand. Renaming and revisualization of the Bank and its subsidiaries start in 2008.

Bank TuranAlem is also pleased to invite you to visit promo website www.btabank.kz to learn more about Bank’s rebranding.

JSC Bank TuranAlem (BTA) is among largest banks, leader in creation of banking network within CIS. According to tentative data, BTA consolidated assets soared by 47.4% over the first nine months of the year making USD24.084 million as of October 1, 2007, capital rose by 2.3 times to reach USD3.577 million. Consolidated net income of BTA amounted to USD 492 million and increased in 2 times in comparison with the similar period of the last year.

BTA operating in the CIS and far-abroad countries is expanding into the CIS. Activities of its strategic bank partners cover Ukraine, 4 regions in Russia, Belarus, Georgia, Armenia, Kyrgyzstan and Turkey. BTA also runs its representative offices in Russia, Ukraine, China and the United Arab Emirates.

In Kazakhstan, BTA’s network consists of 22 branches and 256 cash settlement units.

Respectable "Itogi" financial magazine named Bank TuranAlem "Bank of the Year in CIS 2006" Meanwhile, Euromoney declared BTA as "Best Bank in Central Asia 2007". BTA also appears in the Banker’s TOP 300 and ranks the third in its Highest Movers rating. The Europe Business Assembly (EBA, Oxford, UK) has named JSC Bank TuranAlem (BTA) the Best Enterprise of Europe in the Eurasian banking sector.