OREANDA-NEWS. From the middle of September, 2007 VAB Bank and VAB Express (company of the group specialized in delivering consumer credits) conducted among their clients a loyalty program "Blank credit for the clients of VAB Express", reported the press-centre of VAB Bank.

Its terms foresaw individual suggestions for the 2 000 clients of VAB Express, who have drawn a special purpose credit "Cash on any aims" for the acquisition of goods and services for an amount of 2 to 16 000 Hryvnyas for a period of 12 to 36 months.

So, for 45 days programs were proposed for more than 570 credits and an amount of almost 2 millions Hryvnyas.

According to Anton Shaperenkov, the head of development of retail business of VAB, it was developed on the basis of cross-selling the "blank credit for the clients of VAB Express" and is popular among the clients. For the short interval of time already more than 30% of the participants took advantage of the possibility to get a credit on advantageous terms that testifies to the necessity to introduce the product for the clients of the VAB Group.

At the beginning of the program suggestions were sent to the borrowers about the participation and a unpersonified pay card was offered.

"To take advantage of the credit, clients need only to present the letter with the pay card, passport and identification code in the nearest VAB Bank; fill out a questionnaire and sign the credit agreement. Already shortly after signing the agreement it is possible to use the credit in the shopping centres or get cash in the network of ATMS ", - Anton Shaperenkov states.

The program "Blank credit for the clients of VAB Express" will continue until December, 31, 2007.