OREANDA-NEWS. On September 26, "Buy Brand Exhibition", representing now more than 170 well-known brands from various countries, will be opened in Russia, the exhibition press center announced. Presentations of franchise concepts and conference program for visitors are also scheduled to take placee at the exhibition. The importance of participating in the exhibition can be explained by high demand for franchising - the most popular business format in the world.

Franchising in Russia is in its beginning stages, but the opportunities it provides to entrepreneurs are, basically, not limited. The pace of franchise development in Russia is impressive – the number of people working in the franchise sector doubles annually.

The Buybrand company is the organizer of the International Franchise Exhibition Buy Brand which serves as a “mirror” of franchise development in Russia. In 2005, for example, there were 10990 visitors at the exhibition with 138 brands from Russia, Greece, UK, USA, Italy and Turkey and other countries presented at the show. By this indicator the International Franchise Exhibition Buy Brand is one of the most attended exhibitions in Europe.