OREANDA-NEWS. September 5, 2007. Over the years of its activity, Alliance Bank achieved great success, ascending a long way from being 26th bank to the 3rd position at the Kazakhstan banking system. It goes without saying that such outstanding results could not be possible without our Customers, Employees, Investors, State and Society. The Board of Directors and the Management Board of Alliance Bank deem it as important to thank everybody, directly or indirectly involved in success of the Bank and say “THANK YOU!”

Now that Alliance Bank has proved its ability to reach the highest goals became the time to revise our work philosophy and our long-term targets.

We have a strong belief that it is now the time that Alliance Bank has to accept the new concept of a SOCIALLY RESPONSIBLE INSTITUTION, meaning:

- working not only for our own benefit, but for the benefit of our Customers, Employees, Investors, State and Society;

- defining development strategy not in view of market share increase or ranking, but mainly as being socially responsible;

- thinking of people surrounding us above all, because dry financial indicators of assets or profit are generated by people, contributing to the Bank development on a daily basis.

WHY DO WE NEED IT?

We can say without exaggeration that the role of Alliance Bank, being one of the largest and systematically important banks of Kazakhstan, is quite significant for it to have material influence on economic and social conditions of the State. Hence Alliance Bank can no longer remain a mere banking institution, basing activity on its own commercial priorities and interests. The Customers, Employees, Investors,  State and Society have the right to see Alliance Bank as a reliable partner acting for the benefit of all concerned parties and ready to provide partner support, even against its own commercial interests.

WHY NOW?

Because the trust we have from the Customers, Employees, Investors, State and Society is an advance in a way. We have successfully used it for our dynamic development and becoming one of the leading banks. We have used it for shares placement at London Stock Exchange and obtaining a status of public company known worldwide.  We have used it for bringing our profitability level to one of the highest throughout the banking sector with further growth perspective. That is why this is the time to pay our debts to those ones, who helped us reaching such outstanding results.

Reasoning from aforesaid, the Board of Directors and the Management Board of   Alliance Bank have determined new strategic objectives:

HAPPY CUSTOMERS!

HAPPY EMPLOYEES!

HAPPY INVESTORS!

HAPPY  STATE!

HAPPY SOCIETY!

1.     HAPPY CUSTOMERS

We want our Customers to be provided with the most amicable, open, prompt and comfortable banking services. Our Customers are vested with a right to expect highest segment deposit and account balance rates as well as acceptable loan interest rates.

In order for these targets to be achieved, following steps shall be conducted throughout years of 2007-2008.

Two new bank employee categories will be introduced:

- “Consulting Managers” – employees rendering consulting services for all types of banking products;

- “Customer Lawyers” – employees, monitoring the quality of services provided to a customer and defending the customers in case of disputes arising with employees of branches and cash centers.

The Bank’s Call Center shall also be involved in defending rights and interests of the Customers. Bank’s services quality survey and complaints review via electronic channels will also be introduced.

All banking procedures will be subject to audit review to half timing of customer servicing.

We intend to invest not less than USD 50 mln in IT and computer systems in order to increase quality and expedite process of service.

All Bank’s premises will be reconstructed and renovated for a more comfortable and convenient servicing of the customers.

HR management, bonus and reward systems will be revised to give the Employees a maximum motivation for providing higher quality services to Customers and increase of their satisfaction from the services rendered.

The Bank will open another 100 outlets in Kazakhstan for the convenience of the Customers.

Deposit rates will be higher than the banking sector average.

Account balance rates will be higher than the banking sector average.

Loan rates will be maintained at acceptable level reflecting the demand-supply balance.

2.       HAPPY EMPLOYEES

We aim to provide our employees with highest salaries in the banking sector, continuing trainings and education, the most ergonomic workplace and the best and clear perspectives for career growth.

In order to achieve these goals the following activities will be conducted in 2007-2008.

Salaries of the Bank Employees will be increased up to the highest level in the banking industry within 2008.

Expenses for training of the Bank Employees will be increased by 100% from current expenses and will be maintained on the highest level in the banking sector.

All premises and workplaces in the Bank will be reconstructed based on principles of ergonomics and convenience.

All social packages will be revised and improved.

Internal audit of the personnel will be constantly conducted for identifying best Employees of the Bank.

Special career "road map" will be introduced for employees to have clear career perspectives.

3.       HAPPY INVESTORS

Investors can rely on success of their investments into profitable, efficient, competitive Bank with stable indexes, diversified funding base, transparent and effective management.

The Bank will pursue the strategy of balanced growth and qualitative development.

The Bank will constantly diversify the sources of its income and maintain one of the highest ROE in the banking sector of Kazakhstan.

The Bank will maintain one of the highest NIM in Kazakhstan.

The Bank will increase the share of Customer deposit base, maintaining high stability of funding base.

The Bank will constantly improve efficiency of Investors’ investments and maintain one of the lowest costs to income ratios in the banking sector.

The Bank will always be open for its Investors and will constantly improve performance of the Investor Relations Division.

4.       HAPPY  STATE

We want the  State to always rely on sustainable, law-abiding, patriotic and stable banking institution which would be assisting the  State in bad and good times.

The Bank has always fully paid and will pay all imposed taxes.

The Bank has always paid and intends to pay the salary and remuneration to its Employees officially, not “under the table”.

The Bank strictly complied and intends to comply with all requirements of governmental authorities. In case of any violation the Bank will immediately eliminate such.

The Bank is ready to support the State in case of need in unanticipated, emergency situations etc.

The Bank will always take active participation in the State programs and will finance the strategic projects of our State.

The Bank will never be involved in political struggle and will always keep full political indifference. The Bank never financed and will not finance political activities and parties.

The Bank will build all relationships with the State based on cooperation and partnership.

5.       HAPPY SOCIETY

Society can rely on the Bank taking all measures for the Society to have a better life on a constant basis, and being respectable and socially responsible institution supporting the needs of the Society.

The Bank will annually allocate not less than USD 3 million to finance public and charity activities.

The Bank will do its best to support and develop education in Kazakhstan and will actively help educational institutions and students in arranging internships.

The Bank will support community service and volunteer work.

The Bank will actively participate in social unities, blocks and associations, will cooperate with mass media in order to pursue a policy of openness, transparency and integrity.

The Bank was never engaged in and will not be engaged in any corruption and will actively fight such with all available measures.

The Bank will never be involved in any doubtful transactions or activities.

The Bank has always valued its reputation and will do its best for the Society to be proud of it.

Dear Customers, Employees, Investors,
 State and Society!

New declared strategic objectives of Alliance Bank are based on universal, religious and philosophic principles. Alliance Bank declares that it becomes a Socially Responsible Institution operating on commercial basis.

We will take all measures for satisfaction of five parties – Customers, Employees, Investors, State and Society. Five verges of the brand Star (corporate logo) of Alliance Bank will reflect our five priorities.

We shall pursue the following five principles in mutual relations with above mentioned parties:

1. Fairness

2. Honesty

3. Cooperation

4. Transparency

5. Mutual benefit

OUR SLOGAN IS: "For a better world"