OREANDA-NEWS. On June 28, 2007 a two-day meeting of the chief executives and PR-specialists of JSC “IDGC of the Center and North Caucasus” subdivisions, including JSC “Belgorodenergo”, was held in Belgorod, reported the press-centre of JSC “IDGC of the Center and North Caucasus”.

The agenda of the meeting was the establishment of a new system of complex services for the customers in regional grids, based on a combination of progressive technologies and individual approach to each customer.

Maxim Landa, Chief Executive of PRD of JSC “IDGC of the Center” reported on the objectives of the forum, key activities of RGC PR-departments in 2007 and stages of implementation of PR-programs of the year. He paid special attention to the implementation of the PR-program on promoting Customer Service Centers (CSC) and noted that the establishment of new principles of liaising with customers is one of the most important objectives of the grids and that turning to customer-orientedness becomes a priority goal in the operation of power company press-services.

In the course of the seminar the participants visited a Customer Service Center, where Svetlana Levakova, Chief Executive of LLC “115”, reported on the practices of implementation of customer-orientedness and on the role of PR and commercials in CSC operation. The visit was followed by a group brain-storming session: the participants shared their creative ideas on promoting CSCs, which were further discussed and summed up. Similar work will be organized on the second day. During the brain-storming sessions the participants of the seminar will consider suggestions on re-designing the “Our Energy” corporative newspaper, which has recently been awarded a special prize of the “PEGAZ-2006” XIII International Journalist Competition.

The meeting will end with a sightseeing tour of Belgorod, including visits to several power industry units. On the first day of the seminar the PR-specialists were invited to observe new information technologies, introduced at JSC “Belgorodenergo” by visiting the Grid Management Center, which has no analogues in the RAO UESR system.