OREANDA-NEWS. On June 18, 2007 Multon has launched an innovative product - the thick fruit puree Rich Fruit Mix in handy flexible Gualapack packages, reported the press-centre of Multon.

Opting for healthy products is becoming an increasingly obvious trend. But people want products that are not only healthy but delicious as well.

The pace of modern life is accelerating all the time, however, and finding time for a full-scale breakfast, lunch or dinner isn't always easy. One of the most significant factors when it comes to product choice in such conditions is the convenience of consumption.

Multon has developed a new product under the umbrella brand Rich: thick fruit puree Rich Fruit Mix, which can be deemed a good alternative to some of the less-than-healthy methods of stifling hunger pangs. The juicy ripe fruit and berries in Rich Fruit Mix will satisfy hunger and help tide you over until a more substantial meal. The puree is an ideal snack when eating on the move, in the office, or when stuck behind the wheel in traffic.

The line Rich Fruit Mix includes 8 flavours: apple-cherry, apple-raspberry, apple-pear, apple-strawberry, apple-blueberry, apple-strawberry-banana, apple-apricot-cereal and apple-orange-cereal.

Rich Fruit Mix comes in trendy Gualapack packaging (200ml) that is unique to the Russian market. The packaging is made of soft flexible material and has a screw cap, making it easy to consume the puree anytime and anywhere.

The launch of the new product Rich Fruit Mix will be accompanied by an advertising campaign on TV and in glossy magazines, special promotional activities for customers and POS-materials being deployed at points of sale.