OREANDA-NEWS. The national TV campaign for Yarpivo Brand 1,5 liter PET bottle will start in the middle of June.

The new commercial under the slogan "Good News from Yarpivo" is based on light humor, bright sunny colors, kind irony and fully reflects the optimism of Yarpivo brand. The creative idea of the commercial is clear: any small reason is good enough to make us feel better and happier. And this good piece of news is worth repeating over and over.

This is why the producers of the commercial deviated from the traditional "problem-solution" scheme and filled the message with joyful expectation of the next moment in life. Director Roman Nepomnyaschiy created an excellent illustration of the idea. Working with the camera and the sound Roman concentrated on small details to create a realistic and truly optimistic story.

The commercial tells a simple story of a simple family, the Ivanovs. The family gets a telegram saying that the mother-in-law visit got cancelled, and the head of the family is overjoyed. Every piece of good news is worth repeating, and saying it three times makes him feel much better, especially since Yarpivo bottles now contain three times as much of the favorite drink.

15 second and 30 second commercials will be featured on all major federal and regional TV channels.

Creative Team:

OJSC Baltika Breweries
Vice President for Marketing - Marcho Kuyumdzhiev
Director for Key Brand Development - Denis Sherstennikov
Marketing Manager - Ekaterina Kireeva
Brand Manager - Anna Gubkina
Brand Promotion Specialist - Olga Tarilova
TV Producer - Georgy Mikhaylov

Instinct Agency Team Creative Director - Yaroslav Orlov
Art Director - Mikhail Koshelev
Copywriter - Alexey Meshkov
Strategic Planning Director - Sergey Vladimirov
Accounting Team - Elena Goryacheva, Darya Tkachenko
Agency Producer - Mikhail Sepiashvili

Buzz Production Center
Producers - Igor Stepanov, Eduard Sushkov
Director - Roman Nepomnyaschiy
Camera - Anton Antonov
Music - Oleg Letvishko
Computer Graphics Design - Igor Anischenko