OREANDA-NEWS. On April 24, 2007 the Company "SUN InBev" informed about the start of the integrated social advertising campaign "Do not drink". "Drink-driving kills. Sooner or later. Always" — this has become the motto of the campaign that was developed jointly by "SUN InBev" and the specialists of the advertising agency "Lowe Adventa". The beginning of the advertising campaign is timed to coincide with week of Road Traffic Safety that was held in Russia till 29 of April 2007 (in accordance with the Decree of Russian Federation Chairman dated back to 15 March № 284-p), reported the press-centre of SUN InBev.
This given social advertising will become the third stage in the framework of the social corporate program "We will live there!". In 2004 brewing company SUN InBev with the help of social advertising started the campaign against the irresponsible consumption of alcohol drinks. Two spots about the inadmissibility of drinking while driving under the title "Victim" and about the danger of drinking alcohol for teenagers under the title "Future"were shown more than on 70 TV channels throughout Russia and aroused in society a real shock. They were made in accordance with the commercial standards, that is to say using the adequate budget and attracting the top class performers. Thousands of viewer?s letters came to the TV studios. Their message was similar: such advertising makes us sit and ponder.
The new stage of social advertising "Do not drink" encourages people to think carefully before driving a car. It does not matter on which occasion you have drunk alcohol, the important thing is the consequences that can become irreversible.
The Company "SUN InBev invites all kinds of mass media to cooperate in demonstration of the video and audio spot, in placing the outdoor advertisement and banner advertising in Internet. You can view at TV ad "Do not drink" on the site www.suninbev.ru. (link ).
Remarks for editors:
"SUN InBev" – is the second biggest brewery company in Russia in its sales’ volume. The company was founded in 1999 as a strategic partnership between InBev – the brewery company №1 by volume in the world and Sun Group that has been working in the region since 1958 including the brewery business in Russia and SNG starting from 90-ies of XX century.
The main brands of the company in Russia are the following ones: Stella Artois, Beck’s, Brahma, Staropramen, Klinskoe, Sibirskaya Korona, Tolstyak and BagBier".