OREANDA-NEWS.  Baltika brand has been included in the list of the biggest world brands, made for the Financial Times by a research company Millward Brown Optimor (МВО). Baltika received the highest point for the potential (ability to give the revenue in future) among the international beer brands.

Anton Artemiev, President of Baltika Breweries: "In 2007 our main efforts are directed to the Baltika brand promotion. The expert rating Millward Brown Optimor confirms our own estimates of the leading Company’s brand perspectives. We consider that in the near years it will be high in the list on the sales volume in Europe".

Due to MBO data, the Baltika success is caused by the active brand development and high loyalty of the consumers. Baltika is given the most perspective brand title in the beer category for a second time. MBO estimate at the compiling of Top-100 world brands for Financial Times was based on the information of the biggest in the world base of the brands BrandZ, consisting of the questionings of the consumers from 30 countries. In 2007 the total cost of the 100 most expensive brands of the world, due to MBO, was $1,597 trillion. The MBO cost rating of brands was published in №72 (1846) daily business newspaper Vedomosti on 23 April, 2007.