Production of Baltika №3 Launched in Great Britain
OREANDA-NEWS. In the Edinburgh Castle, President of Baltika Breweries Anton Artemiev and Director of Scottish & Newcastle Plc. John Nicolson signed a License Agreement to start production of the brand Baltika №3 Classicheskoye beer in Great Britain.
Beginning in May 2007, Russia’s number one beer brand will be produced and filled in 0.33 liter glass bottles at the Camerons Brewery in the city of Hartlepool.
In connection with the start of license production, there are plans to significantly broaden distribution during 2007. In the on-trade segment alone (bars, cafes, restaurants), Baltika №3 will be available in 2,800 points of sale by the end of 2007, compared to 500 today.
Assumed sales volume of Baltika №3 in Great Britain this year exceeds 1 million liters.
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