19.04.2007, 09:16
ROSNO Brand Named «Superbrand» in 2007
OREANDA-NEWS. April 09, 2007. The company Superbrand, an official representative of Superbrands International (United Kingdom) has awarded ROSNO a Superbrand status for the year 2007, reported the press-centre of ROSNO.
This status is awarded by resolution of the independent Expert Council "Superbrand" headed by the President of the Russian Union of Manufacturers and Entrepreneurs Mr. A. Shokhin, on the basis of objective results of domestic market surveys conducted by Superbrands’ partners in Russia: COMCON, ACNielsen, RBC, etc.
ROSNO pays much attention to brand development. The company’s advertising activities are focused not only on growing the sales volumes, but also on constant improvement of brand perception quality. According to the market survey results, ROSNO brand is among the most recognizable in Russia. The company is a three-time winner in the Insurance Company nomination of the Most Trusted Brand survey conducted by the Readers’ Digest magazine. ROSNO has also repeatedly won the Company of the Year premium; it also holds the National Award in brand creation and promotion — Golden BRAND OF THE YEAR/EFFIE 2005.
According to the results of the research carried out by V-RATIO Business Consulting Company, ROSNO, costing 444,6 mln USD is the most expensive Russian insurance-sector brand. At the same time, The share of retail sales made under the influence of ROSNO brand is over 70%.
"Over the years of intensive and purposeful work, we have managed to achieve high ROSNO brand awareness and get our clients to understand that ROSNO is a special company with significant competitive advantages. This imposes greater responsibility on us. We regularly conduct surveys to establish how satisfied our clients are. The survey proceeds enable us to adjust our operations in accordance with the clients’ wishes. ROSNO’s new advertising campaign that started in April will carry on the task of improving the perception of our company’s brand by the consumer. Being a leader in voluntary medical insurance, we would like to emphasize the importance of caring about health of people injured in traffic accidents, and provide the protection needed by our clients", notes Mr. Mikhail Safran, Marketing Director in ROSNO Group.
This is the second time when the Superbrand status is awarded to ROSNO. In 2006, the company was awarded this status for the first time.
This status is awarded by resolution of the independent Expert Council "Superbrand" headed by the President of the Russian Union of Manufacturers and Entrepreneurs Mr. A. Shokhin, on the basis of objective results of domestic market surveys conducted by Superbrands’ partners in Russia: COMCON, ACNielsen, RBC, etc.
ROSNO pays much attention to brand development. The company’s advertising activities are focused not only on growing the sales volumes, but also on constant improvement of brand perception quality. According to the market survey results, ROSNO brand is among the most recognizable in Russia. The company is a three-time winner in the Insurance Company nomination of the Most Trusted Brand survey conducted by the Readers’ Digest magazine. ROSNO has also repeatedly won the Company of the Year premium; it also holds the National Award in brand creation and promotion — Golden BRAND OF THE YEAR/EFFIE 2005.
According to the results of the research carried out by V-RATIO Business Consulting Company, ROSNO, costing 444,6 mln USD is the most expensive Russian insurance-sector brand. At the same time, The share of retail sales made under the influence of ROSNO brand is over 70%.
"Over the years of intensive and purposeful work, we have managed to achieve high ROSNO brand awareness and get our clients to understand that ROSNO is a special company with significant competitive advantages. This imposes greater responsibility on us. We regularly conduct surveys to establish how satisfied our clients are. The survey proceeds enable us to adjust our operations in accordance with the clients’ wishes. ROSNO’s new advertising campaign that started in April will carry on the task of improving the perception of our company’s brand by the consumer. Being a leader in voluntary medical insurance, we would like to emphasize the importance of caring about health of people injured in traffic accidents, and provide the protection needed by our clients", notes Mr. Mikhail Safran, Marketing Director in ROSNO Group.
This is the second time when the Superbrand status is awarded to ROSNO. In 2006, the company was awarded this status for the first time.
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