OREANDA-NEWS. On April 09, 2007 HP and MERLION announced that they have signed a direct distribution contract for HP consumables to expand the HP portfolio MERLION now offers, reported the press-centre of  MERLION. The new contract enables MERLION to market the full line of HP products. It also allows the partners to make joint business planning on consumables more effective and strengthen their positions on the market.

“MERLION has been one of the biggest HP distributor on the Russian market for a long time,” said Dmitry Dyomin, distributor manager for consumables in HP IPG department. “We are sure that the distribution contract will make the supply channel of consumables more secure. More dealers can easily buy HP cartridges and paper directly from the warehouses of MERLION. The contact with HP on supplies distribution has become a landmark in the history of HP -MERLION partnership. The agreement makes it possible for MERLION not only to access a wide range of supplies from the global manufacturer, but also to become the only Russian distributor to directly provide the mass and corporate markets with the full line of HP key products, ” said Alexander Kornveits, MERLION product manager for consumables.


MERLION has been HP Partner for supplies promotion since 2003. The company is a Russian market leader in HP product promotion. MERLION is now an official HP distributor for the following product categories: desktops, notebooks, pocket PCs, workstations, standard servers, monitors, printers, consumables, data storage systems and ProCurve Networking.