OREANDA-NEWS. As part of  the corporate management structure reform, MMC Norilsk Nickel (the Company) has consolidated its media businesses operating in the Krasnoyarsk Territory and Murmansk Area. All media assets of the Company are united now under Media Platform Group.

In the beginning of 2007 this media group was augmented with Monchegorsk company Sputnik (LLC), the publisher of The Kola Nickel corporate newspaper and the press service agent for Kola MMC (a subsidiary of MMC Norilsk Nickel).

As the final effort of this reorganization, a Norilsk subsidiary of Media Platform, Northern City Media Company (LLC), was amalgamated with The Polar News newspaper and a printing facility, both of which were the divisions of the MMC Norilsk Nickel’s Polar Branch.

“By spinning off its media assets into an independent entity, the Company will improve the  management of related costs, and open ways to providing targeted solutions for efficient media business development. The new business arrangement will also broaden the range of services being provided to consumers, make more flexible our response to market environment changes, allow for information products’ quality improvement, and increase profits in the advertising sector”, said Sergei Chernitsyn, Chairman of the Board of Directors of Media Platform LLC and PR Director of MMC Norilsk Nickel.