Great Wall Will Make Strategic Change in Development of Brand in Russia
OREANDA-NEWS. The Chinese company Great Wall Motor is not going to stop the presence of Great Wall brand in Russia. Michael Rotkin, Deputy General Director of "Haval Motor Rus", which is 100% "daughter» of Great Wall Motor, said about it in an interview with the analytic agency "AUTOSTAT". But he did not disclose how exactly the distribution of Great Wall brand will be organized.
"Great Wall Motor will not abandon the Great Wall brand in Russia”, - said in an interview Mr. Rotkin. - Just given the economic difficulties and, as a consequence, the fall of the automotive market, the Chinese side will make a strategic change in the Great Wall brand development in Russia ".
According to Mr.Rotkin how it will be implemented, he does not know yet, but the details should be available soon. Perhaps the Chinese brand distributor in Russia will be the parent company itself. Recall, until recently, as the distributor of Great Wall was the company "Irito", which assembled cars at different production sites.
According to the AEB, for the first six months of 2016 Russia it was not sold a single car of brand Great Wall, although sources say that in the warehouses there is still a certain number of cars. At the same time, according to the analytic agency "AUTOSTAT", in Russia the status of Dealer of Great Wall is kept by 31 dealerships.
Комментарии