Scania’s Russian caravan
OREANDA-NEWS. With nine vehicles and 35 locations, the Scania 2016 Road Show of Russia is a production of epic proportions. The first Scania vehicle that was exported from Sweden was actually delivered to St. Petersburg back in 1910.
Covering more than 17 million square kilometres and with a population of over 140 million people, everything about Russia is big.
So when Scania decided to conduct a road tour of the country to celebrate the company’s 125th anniversary, organisers knew the scale of the event had to be monumental.
A 35,000 km tour
The result is Scania Road Show 2016, a four-month long tour of Russia that will visit 35 dealerships stretching from Murmansk in the country’s west all the way to Vladivostok in the east. Launched in Moscow on May 16, the 35,000-kilometre tour is the longest event of its kind ever attempted by Scania, and is aimed at helping Russian truck and bus buyers gain a deeper understanding of Scania’s product range and growing service offering.
Scania Russia Commercial Director Sergei Yavorsky explains, “Scania will demonstrate its famous, tried and tested technology in vehicles and engines for a range of applications. These include models recently released on the Russian market such as the LiAZ coach and the Powered by Scania diesel power plant.”
The tour brings together a total of nine vehicles painted in special tour livery, including a G 400 4×2 tractor and a Griffin Series R 620 4×2 tractor with Topline cab. Specialised vehicles including a P 440 8×4 tipper, a G 480 6×6 timber truck, a 6×2 P 440 grain truck, and a P 360 6×2 refuse truck will make appearances in locations where they will be of particular interest.
Scania’s offering
The first leg of the journey starts at Murmansk in late May, with the road show heading north-west to Petrozavodsk and St. Petersburg. The second leg is the longest and will involve travelling through central Russia for six weeks. Scania’s vehicles and engines will be shown in the Urals, the taiga around Lake Baikal and on desolate routes between Chita and Vladivostok. Finally, the fleet will head south to locations including Krasnodar Krai and Georgievsk.
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