OREANDA-NEWS. A lot can be said about the success or failure of a product based on its packaging. After all, much before the customer goes through the nitty-gritty of the product, its packaging speaks volumes about it. Classic examples of how packaging makes a difference is seen in the most influential, yet minimalistic style of Apple that appeals to many and the robin egg blue color of Tiffany & Co. that has now been trademarked by the company to safeguard its originality. The history of packaging is an illustrated one and surely one that has a lesson or two for every player.

The contemporary packaging industry is increasingly embracing flexible packing solutions to cater to the fast-moving and price-conscious consumer base. This method of packaging uses paper, polymer, aluminum, and cellulose to make the product last longer, decrease the weight of the packet, make the product convenient to handle, and provide an appealing design by changing the whole experience of unboxing a new purchase.

The innovative use of raw materials and new approaches towards designing are expected to lead the global flexible packaging market to surge at about 5% CAGR from 2016 and 2024. According to Transparency Market Research, the key players in the overall market will focus towards sustainable packaging ideas to win a competitive edge over others.

Q. What makes flexible packaging sustainable?

A. The beauty of flexible packaging lies in the fact that the materials can change form easily and yet contain the same volume. As materials such as ethylene vinyl alcohol (EVOH), cast polypropylene, polyethylene, polyamide, polypropylene, biaxially-oriented polypropylene (BOPP), and biaxially-oriented polypropylene terephthalate (BOPET) are being used for new-age packaging solutions, they are slowly replacing metal cans and other heavy materials. The immediate effect of this is seen in up to 88% weight reduction in packaging when compared to metal cans and subsequently a huge drop in the weight of waste in landfills. The drop in petroleum consumption during transporting packaged goods is even more impressive.

Q. Why do consumers prefer flexible packaging?

A. There are a score of reasons that have given the flexible packaging market a sizeable fillip. The fast-paced lifestyle of consumers has had a huge impact on their demands and needs. The convenient flexible packaging, its bare minimum weight, and its cost-effectiveness are all contributing towards affirming consumer preference towards flexible packaging. The fascinating shapes, design, color, size, and volume of flexible packaging methods have all culminated towards the growth of this market in recent times.

Q. What lies ahead for big players in the market?

A. Some of the important players operating in the global market are Huhtamaki Oyj, Amcor Limited, Sealed Air Corporation, Bemis Company, Inc., Berry Plastics Group, Inc., and Mondi Group. Very recently, in March 2016, Bemis Company received the Highest Achievement Award from Flexible Packaging Association. Campbell’s Ready Meals self-venting pouch helped the company bag this achievement. The company stated that the design is microwave-friendly, which makes it truly unique. Additionally, it also includes cool touch zones that have been incorporated using Bemis® Magic Steam™ technology and controlled venting to remove the hot or cold spots.

In the coming years, this market will have to offer a sustainable experience for the environment and affordable solutions for consumers to win the race. For instance, the stand-up pouches segment of the overall market is complete change the way we use packaged items, as this segment will not only offer aesthetically appealing solutions but also eco-friendly ones.