OREANDA-NEWS. The New Cities Foundation today welcomed Toyota Mobility Foundation as latest Global Strategic Member. The partnership between the two organizations aims to activate the next generation of urban mobility solutions.

Innovation is transforming mobility. Transportation is becoming faster, cleaner, smarter and more inter-connected, with cities at the forefront of this change. The Toyota Mobility Foundation and the New Cities Foundation are already discussing a number of substantial research projects and initiatives in the urban mobility area.

Latondra Newton, who also serves a Group Vice President and Chief Social Innovation Officer at Toyota Motor North America, will join the New Cities Foundation's Board of Trustees, which provides strategic guidance and support on Foundation projects. Newton's work is focused on advancing Toyota's mission to address society's greatest challenges through mobility solutions, bringing together diverse ideas and people to create positive business and social impact. Working with public and private partners around the world, her team harnesses Toyota's expertise and resources to help more people go more places?so they can live better lives no matter where they are.

Collaboration between the two Foundations began in June 2015 with the launch of the Connected Mobility Initiative led by New Cities Foundation's senior fellow Greg Lindsay. The research initiative maps how public sector agencies are leading the charge on new mobility innovations. The initiative's findings will be published later this year.

John Rossant, Chairman of the New Cities Foundation, said: "Innovation and creativity in urban mobility have always been at the core of the New Cities Foundation's work to make our cities more livable. I am delighted that Toyota Mobility Foundation, a vanguard in new innovative transport solutions is joining the Foundation as a Global Strategic Member. Our partnership has incredible potential to make an impact on how we will move through cities in the future."

Latondra Newton, TMF Chief Program Officer, said: "We created the Toyota Mobility Foundation because we believe that mobility can broaden horizons and empower people to fulfill their potential, no matter where they live. Our expanded partnership with New Cities Foundation will allow us to advance our work by joining a global network of leaders who are focused on solving the most pressing challenges to cities around the world."