OREANDA-NEWS. DairyPure® milk, a product of Dean Foods Company (NYSE: DF), has been selected as one of ten Rising Stars by Information Resources, Inc. (IRI), the leader in delivering powerful market and shopper information. According to IRI, there are around 12,000 new brands launched every year.   

"IRI's Rising Star analysis has a strong history of providing an early heads-up on the New Product Pacesetters of the year to come," said Larry Levin, Executive Vice President, IRI. "Of the thousands of food and beverage products launched that have already entered the market this year, only 10 of the most powerful market entries are selected for this prestigious honor. As an IRI 2016 Rising Star, DairyPure is among the highest-performing and hard-hitting launches of the current year and it is setting the tone for those that will follow."

Dean Foods launched DairyPure approximately one year ago in an effort to revolutionize the milk category as the country's first national branded fresh white milk brand. Backed by an exclusive Five-Point Purity Promise®, DairyPure milk ensures its milk starts pure and stays pure.

DairyPure's exclusive Five-Point Purity Promise includes:

  • No artificial growth hormones*
  • All milk is tested for antibiotics
  • Continually quality tested to ensure purity
  • Only from cows fed a healthy diet
  • Cold shipped from your trusted dairy

"At launch we knew DairyPure would be a powerful brand, and this recognition reinforces that consumers appreciate the benefits of the only milk backed by our exclusive Five-Point Purity Promise that is delivered fresh from their local dairy," said Greg Schwarz, Vice President of Marketing,Dean Foods. "Because of DairyPure's success in milk, we've already extended the brand into creams, half and half and recently introduced DairyPure Lactose Free milk."

DairyPure milk contains no artificial growth hormones and is continually quality tested to ensure consumers enjoy fresh, local milk at every occasion.