In April AVTOVAZ Increased Sales by 8%
OREANDA-NEWS. AvtoVAZ sold in April in the Russian market 24,648 cars - more by 7.8% than the year before. Thus, sales of LADA cars showed the growth for the first time in the last 2 years. According to the preliminary estimates of AvtoVAZ, the share of LADA brand in the Russian market reached 20% in the last month.
The leaders of the April growth were the models LADA Granta, LADA Vesta and LADA XRAY. Sales of LADA Vesta grew by 4.9% compared to March (up to 4821 cars), and XRAY, which was launched in the market in February, showed a 44 per cent increase (it was sold 2184 new crossovers). Therewith, XRAY improved significantly its position in the ranking of the most popular cars in the Russian market, by rising, according to preliminary estimates, from 23 th to 14 th place.
LADA Granta (9888 units), according to preliminary data, in April became the leader in the ranking of best-selling cars in Russia. LADA Vesta occupies the fourth place of nationwide ranking.
"Return of LADA Granta to the leading position in the ranking of best-selling cars in Russia is quite logical”, - says Vitaly Osipov, the acting executive vice president of Sales and Marketing of AVTOVAZ. – It affects the accumulated pent-up demand for this model, which, for its part, is supported by the attractive action LADA Finance, which provides additional benefits when purchasing this vehicle. We note the continued growth in popularity of the new generation of LADA - Vesta and XRAY, which still is one of the best deals in terms of price\equipment in their segments".
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