OREANDA-NEWS. May 04, 2016. The 6th “Boucles du Coeur” campaign in aid of children in need, launched by Carrefour, will take place from 25 April to 31 May.

This year, the Laurette Fugain non-profit organisation will benefit from the generosity of Carrefour’s customers and employees across France. Locally, some 200 organisations will also be provided with support through events organised in Carrefour stores.

In 2015, the French non-profit organisation L'Etoile de Martin benefited from more than €500,000 in donations.

A growing, far-sighted initiative 
More and more customers are donating to our campaign, and employees are increasingly keen to lend a hand, enabling us to support more projects year on year. Launched in 2010,  “Les Boucles du Coeur” is an annual event that keeps on growing. Donations have risen fivefold in as many years. This year, Carrefour is aiming to beat its 2015 record of €2 million in donations.

Fun events in aid of others: families, colleagues, friends and employees working together for Boucles du Coeur
Carrefour’s customers and employees both have the opportunity to take part in this major fundraising campaign:

In stores
- By taking part in events organised by Carrefour stores during the campaign;
- By making a donation at check-outs, for the organisation selected by the store;
- By buying one of the co-branding products sold in aid of non-profit organisations, such as bunches of flowers on Mothers’ Day, the weekend of 28 May.

Online:
People can donate online at www.lesbouclesducoeur.carrefour.fr .

Everyone can also support the campaign on social media through #BouclesduCoeur.


A campaign that makes a real difference to the lives of children in need
Using the money collected by the campaign, in 2015, the L'Etoile de Martin non-profit organisation launched several new paediatric cancer research projects. This year, the Laurette Fugain organisation is planning to launch the "L?a" initiative: a large-scale study to gain an insight into “post-illness” care and support for patients who have been made particularly vulnerable by their experiences.