OREANDA-NEWS. Lincoln recently announced the strengthening of its position in Anhui with the opening of the Wuhu Baolide Lincoln Store. This is Lincoln’s second store in Anhui Province, answering consumer demands for more availability and faster access to Lincoln vehicles. Wuhu follows Hefei as an economic leader in the province.

“As the premium auto market in China continues to evolve, we know the consumers in Wuhu will appreciate our personalized automotive purchase and ownership experience,” said Robert Parker, president, Lincoln China. “We will continue to answer the demands of Wuhu customers through our one-size-fits-one approach we call the Lincoln Way as well as our compelling product line up.”

Lincoln delivered 5,484 units to customers in China in the first quarter of 2016, and sold 11,630 units in 2015 – its first full year of sales. The brand is on track to open 60 Lincoln Stores in 50 cities across China by the end of this year.

Expanding Product Line-up

At Auto China 2016, Lincoln unveiled the new full-size luxury sedan Lincoln Continental and the fully upgraded midsize premium sedan Lincoln MKZ. The introduction of these vehicles fulfills the brand’s promise to bring five new vehicles to China by 2016.

The highly anticipated Lincoln Continental will be available in dealerships across the nation within this year. It features a new, Lincoln-exclusive 3.0-liter twin-turbocharged engine that guarantees a drive as safe and powerful as it is quiet. A serene interior, inspired by that of a private jet, is a streamlined design with first-class luxuries.

The fully upgraded Lincoln MKZ also wraps quality, performance and style together, making it a competitive entry to the segment. Both the Lincoln Continental and the Lincoln MKZ embody an original design language Lincoln calls Quiet Luxury and feature the new signature one-piece grille.

Also available in Lincoln Store are medium-sized utility Lincoln MKC, the medium-large sized utility Lincoln MKX and the full-size luxury SUV Lincoln Navigator.

“All five products are positioned in the most popular segments and will appeal to a broad range of luxury customers,” said Liu Feng, general manager, Wuhu Baolide Lincoln Store. “They will provide truly personalized experiences and become a lasting bridge that connect their owners and the brand.”

The Lincoln Way – For the New Generation of Luxury Customers

Underpinning Lincoln’s development in China, from product development, to customer service, is The Lincoln Way, an innovative automotive purchase and ownership model. By doing away with traditional, transaction-focused models of service, The Lincoln Way believes in a one-size-fits-one approach.

Developed on deep insights from a wide range of high-end service industries, The Lincoln Way aims to satisfy the new generation of luxury vehicle consumers that require an intensely personal, connected experience with brands.

This overarching philosophy informs the design of Lincoln dealerships, where customers are welcomed as they would a guest in one’s own home. A team of Lincoln Institute-trained staff is assembled at each dealership to anticipate guests’ needs. Personalized test drive routes can be arranged at any dealership or online; full maintenance transparency is available in each Lincoln dealership with a live video feed; and service hours can be extended to fit clients’ busy schedules.

This intentioned method of service extends online with The Virtual Lincoln Way, an initiative launched last September. Customers can virtually tour dealerships and talk to Lincoln Hosts. As The Virtual Lincoln Way expands its capabilities, customers can manage everything in their auto purchase and ownership with the ultimate convenience.