OREANDA-NEWS. April 28, 2016. Acuity Brands, Inc (NYSE: AYI) today announced newly enhanced ByteLight™ Services, featuring GeoMetri® Analytics and the Navigator mobile application. The integration of indoor positioning and navigation capabilities, along with visual maps to track visitor movements and enable real-time analytics, makes ByteLight a full-stack Platform-as-a-Service that helps retailers deliver a tailored, mobile-enabled omnichannel shopping experience to their customers.

ByteLight Services provide ultra-precise LED-based indoor positioning and RF-based wayfinding and beaconing technology. GeoMetri Analytics utilize robust and comprehensive map analytic tools to visualize ByteLight indoor positioning data on actual retail floor plans. This capability enables retailers to identify, measure and track pedestrian foot traffic. Real-time customer behavior data helps retailers and brand marketers make key marketing and product decisions based on traffic patterns, customer loyalty visits, in-store dwell times, new customer exposure, sales correlations and overall customer satisfaction. Retailers can also use ByteLight Services data to understand the impact of placing products, merchandising tables, or end caps in certain physical areas – and then organize floor plans and define space utilization to optimize merchandising strategy.

“ByteLight Services offer an understanding of how consumers interact within a retail space, creating new levels of two-way interaction between retailers and their customers, while also providing data analytics that can identify opportunities to optimize operational efficiencies,” said Steve Lydecker, Acuity Brands Lighting Senior Vice President of IoT Solutions. “Our ByteLight platform is providing real-time information and insight, through a superior indoor positioning solution and powerful spatial and statistical engine, to major retailers in over 12 million square feet of retail spaces.”

In addition to the analytics capability provided by the GeoMetri Analytics, the GeoMetri Navigator app helps create searchable indoor and outdoor maps for retailers and their customers, and enables retailers to provide location-based promotional offers. The mapping software optimizes indoor floor plan information so shoppers can search for and navigate to points of interest using a smartphone. Indoor routing and navigation options support floor plans with multiple floors, stairs, escalators, elevators and other alternative paths to reach the desired destinations. 

The enhanced positioning, mapping and analytics data that ByteLight Services offer can also help venue owners get the most out of their real estate decisions. The data provides foot traffic analysis, co-tenant traffic analysis, and site-to-site comparisons, which can be used to optimize rent per square foot and common area space utilization. This optimization can ultimately lead to maximized lease and ad revenue.