OREANDA-NEWS. IS Solutions Plc (AiM: ISL), a leading data solutions provider, has established its new Data Insight Practice and appointed digital data expert Matthew Tod to lead this specialist team.

The Group's Data Insight Practice is tightly aligned with IS Solutions' recent business repositioning and will create value from data by identifying areas where clients can do things differently - this will focus on issues like automation of data delivery, democratisation of data and driving insight for better strategic decision-making.  The Data Insight Practice will follow a proven framework in the pursuit of data advantage and, by combining this framework with IS Solutions' established focus on Data Collection, Data Management and Data Analysis, the Data Insight Practice will deliver a unified approach to the treatment of data, helping clients to monetise their information and better react to changing market conditions.

Peter Kear, CEO of IS Solutions Plc comments:

"Data Insight has been the missing piece in our data solutions offering so, we are very pleased to establish this Practice as it completes our ability to offer an end-to-end service spanning the entire data lifecycle.  We are delighted also to welcome Matthew to IS Solutions to head up the Data Insight Practice.  The new team will ensure that our clients continually drive value from their data - their ability to spot opportunities for clients, and place them at the forefront of their industry sectors, will be a huge benefit to our long-term relationships and drive growth in our own business too."

Matthew Tod who joined this month as Director of Data Insight will work with clients to overcome the "data everywhere" problem, enabling them to gain competitive advantage from their information assets.  Matthew has a wealth of sector experience gained over a 25-year career; having formerly worked with MathSoft and Publicis Groupe, he went on to co-establish digital analytics consultancy Logan Tod and Co. in 2002 which was then acquired by PwC in 2012; he became a Partner and later led the Customer Consulting Group, successfully building up PwC's digital transformation strategy capabilities.

Matthew Tod added:

"Driving tangible value from data is the biggest challenge faced by organisations in our field.  Data advantage, through the delivery of better data into the hands of those who can best create value from it, will be the key differentiator for companies as the threat grows from increasingly disruptive competitors.  Our focus at IS Solutions will be to empower the users of data, to provide them with the tools that prompt them to conduct certain actions in response to situations, to help them meet the goals of their business and open up opportunities for them to maximise the value of their data."