OREANDA-NEWS. Seasoned consumer behavior and insight advisor Paul Cook has joined autoGraph.me, the providers of User Generated Profiles and the Profile Cloud™. Cook will be autoGraph's Business Development Director.

With over 15 years of retail & consumer behavior experience, Cook's career spans from Sainsbury's to Kraft Foods to Mondelez. Most recently at data insight powerhouse dunnhumby, Paul created customer insights to drive Tesco's category and brand. This appointment marks a strategic move for autoGraph.me, as the company further expands its already impressive CPG client portfolio. autoGraph's current CPG and retail clients include Westfield and Regent Street, who leverage autoGraph's patented technology to enhance engagement with customers while ensuring General Data Protection Regulation [GDPR] data compliancy. 

"We're very excited to welcome Paul onboard," said Henry Lawson, CEO and Co-Founder of autoGraph.me. "His extensive experience in shopper insight and consumer behavior, most recently at the dunnhumby group, will no doubt strengthen autoGraph's value proposition among CPGs, retail brands and audiences."

autoGraph.me provides User Generated Profiles and the Profile Cloud™ to database and loyalty marketers to optimize consumer acquisition, retention and engagement. Unlike third-party data providers and DMPs, autoGraph's patented SaaS platform generates and enriches first-party, opted-in consumer profiles without invading consumer privacy, compliant with EUGDPR. Clients include major retailers, telecommunications carriers, CPG and financial services, such as the world's second largest mobile company and the UK's second largest supermarket chain. autograph.me is based in Seattle, WA and London, UK and is VC-backed by Voyager Capital and Alliance of Angels.