OREANDA-NEWS. April 21, 2016. Advertising platform myTarget and 360 Mobile Security Ltd.— the developer of one of the most popular mobile apps in the world — have announced a long-term strategic partnership. Now advertising in 360 Security is available through myTarget.

The app has joined the myTarget ad platform. 360 Security is one of the six most downloaded Android applications in the world and is the fourth most popular Android app in Russia (based on App Annie data for February 2016).

Due to the format of native advertising units in 360 Security, users will be able to interact with the app in the normal way.

"We are pleased to announce that the partnership between myTarget and 360 Mobile Security Ltd has reached a new level. We are working together on the implementation of 360 Security's plans for growth in Russia," says Dmitry Zevelev, director of Advertising Technologies. "We are also pleased that we can now offer advertisers access to the new mobile platform."

"Russia's mobile app market is rapidly growing and developing: it is fifth in the world by number of downloaded apps on Android and iOS, and the number of active mobile users exceeds 50 million. The region is very important to us and we are pleased to expand cooperation with myTarget as part of the monetization of 360 Security," says Huang Yan, COO of 60 Mobile Security Ltd. "The myTarget platform has proved its effectiveness through its own example. In the past year alone, with the help of this system we were able to generate more than 12 million new downloads of the app."

myTarget is a Mail.Ru Group advertising platform that incorporates the mobile audiences from the largest Russian and CIS social networks and services, including VK, Odnoklassniki and Moi Mir (My World). Ad network includes several thousands of apps and third party developer mobile sites, allowing advertisers to extend their reach considerably. myTarget allows delivering advertising campaigns to more than 250 target groups, including hyperlocal advertising, dynamic retargeting, income, interests and many other types of targeting. The service offers a transparent pricing system that enables more accurate budget planning. Advertisers can also adjust the frequency of their ad impressions using the bidding function.