Audi gets Captain America into an ad and makes it palatable

OREANDA-NEWS. April 20, 2016. Car companies are desperate to associate themselves with the fantastic worlds of sci-fi and superheroes.

Perhaps they believe that some superness will rub off on vehicles that look about as super as a rocking horse at the mall.

Audi is the latest to feature a blockbuster movie, "Captain America: Civil War."

In a new ad, a bored family (is there any other kind in car ads?) is rolling along in an Audi SQ 7 when, out of nowhere, Steve Rogers appears and does Rogery things.

Still, it's rather more affecting than some of the recent attempts to meld sci-fi or fantasy movies into car ads.

Chrysler's efforts have been particularly straining on the eye and the credulity. Surely you knew that Darth Vader is actually the Dodge Viper.

In this Audi ad, several of its vehicles appear, but at least the storyline offers amusement.

For example, a kid is playing with his Captain America action figure when the real thing flies around in an Audi -- after having expertly smashed the windshield, of course.

And then there's the deadpan conversation between mom and dad. Dad is far more concerned with getting social media "likes" than anything else. Perhaps that's a wry commentary on the number of superhero movies that appear to be peddled toward us with unseemly regularity.