OREANDA-NEWS. IBM (NYSE: IBM) today announced it has completed the acquisition of Aperto -- a leading digital agency with headquarters in Berlin, Germany – to join IBM Interactive Experience (IBM iX). Financial details were not disclosed.

Together, IBM iX and Aperto will provide companies with engaging experiences through a combination of digital, creative and design skills.  New and existing clients will now benefit from an expandedexpertise in strategy, analytics, mobile and technology innovation.

Aperto is a highly regarded digital service provider in Germany and Europe. Its more than 300 employees will join IBM iX, already the largest global digital agency[1], to evolve the experiences clients provide to customers and employees. Aperto’s roster of clients currently includes companies such as Airbus Group, Volkswagen and Siemens.

“Experience design has become an essential element in business strategy as company’s in all industries seek to deliver more consumer-like experiences,” said Paul Papas, Global Leader, IBM iX. “We look forward to working with Aperto to drive real results for our clients in pursuit of digital reinvention.”

The acquisition of Aperto is the latest strategic move to enhance the experience design prowess of IBM iX. IBM recently announced plans to acquire Bluewolf , one of Salesforce's top partners and a globally recognized leader in cloud consulting and implementation services. Earlier this year, IBM iX closed acquisitions of Resource/Ammirati, a US-based digital marketing and creative agency, and ecx.io, a full-service digital agency headquartered in Dusseldorf, Germany.

IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms. IBM iX specialists work side-by-side with clients across more than 30 global IBM Studios to co-create innovations that drive results.

 

[1] Ad Age Agency Report – 2014 & 2015