20.03.2017, 18:59
SC Johnson Partners with Conservation International to Protect 10,000 Acres (4,046 Hectares) of Rainforest
OREANDA-NEWS. SC Johnson, the maker of trusted household products like Glade®, Raid®, Baygon®, OFF!® and Mr Muscolo®, is joining forces with Conservation International (CI) to present Under the Canopy, a Virtual Reality (VR) film that offers viewers a unique opportunity to experience the Amazon like few ever have. The Portuguese version of the film will debut on March 20 at the Tropical Forest Alliance 2020 (TFA 2020) General Assembly meeting in Brasilia, Brazil.
Under the Canopy, narrated by indigenous guide Kamanja Panashekung and award-winning Brazilian actor Marcos Palmeira, allows viewers to explore the extraordinary landscape of Amazonia guided by the native people who inhabit the region and are essential to its protection. Viewers will feel like they are swinging from treetops and plunging into rivers as they learn more about why people need the rainforest to thrive. From its role as the world’s largest watershed to the fact that its trees absorb carbon and help regulate climate, the Amazon region provides the foundation for healthy societies around the world.
"SC Johnson has a strong connection with Brazil that dates back more than 80 years and we have a manufacturing plant in Manaus, at the heart of the rainforest. Deforestation isn’t abstract for us; it’s personal – as I wish it were for everyone," said Kelly M. Semrau, Senior Vice President - Global Corporate Affairs, Communication and Sustainability at SC Johnson. "We’re excited to partner with Conservation International to help educate and engage people worldwide around the need to preserve this important resource."
"The well-being of people everywhere depends on our planet’s rainforests-and, it turns out, protecting and sustaining these forests depends on all of us," said Rodrigo Medeiros, Vice President of CI-Brazil. "Rainforests produce 20 percent of the world’s breathable oxygen. They also store enough carbon to offer critical protection against global temperature rise. Through virtual reality, people all over the world can experience what is at stake firsthand and, we hope, be inspired to join us in our mission to end deforestation."
"The shift to deforestation-free supply chains must not come at the cost of economic prosperity, but can instead generate new investment opportunities, with sustainable land use and local economic prosperity going hand in hand," said Marco Albani, Director of Tropical Forest Alliance 2020 at the World Economic Forum. "Showcase of partnerships built on investable opportunities can further scale multi-stakeholder efforts and result in transformational change."
Under the Canopy, narrated by indigenous guide Kamanja Panashekung and award-winning Brazilian actor Marcos Palmeira, allows viewers to explore the extraordinary landscape of Amazonia guided by the native people who inhabit the region and are essential to its protection. Viewers will feel like they are swinging from treetops and plunging into rivers as they learn more about why people need the rainforest to thrive. From its role as the world’s largest watershed to the fact that its trees absorb carbon and help regulate climate, the Amazon region provides the foundation for healthy societies around the world.
"SC Johnson has a strong connection with Brazil that dates back more than 80 years and we have a manufacturing plant in Manaus, at the heart of the rainforest. Deforestation isn’t abstract for us; it’s personal – as I wish it were for everyone," said Kelly M. Semrau, Senior Vice President - Global Corporate Affairs, Communication and Sustainability at SC Johnson. "We’re excited to partner with Conservation International to help educate and engage people worldwide around the need to preserve this important resource."
"The well-being of people everywhere depends on our planet’s rainforests-and, it turns out, protecting and sustaining these forests depends on all of us," said Rodrigo Medeiros, Vice President of CI-Brazil. "Rainforests produce 20 percent of the world’s breathable oxygen. They also store enough carbon to offer critical protection against global temperature rise. Through virtual reality, people all over the world can experience what is at stake firsthand and, we hope, be inspired to join us in our mission to end deforestation."
"The shift to deforestation-free supply chains must not come at the cost of economic prosperity, but can instead generate new investment opportunities, with sustainable land use and local economic prosperity going hand in hand," said Marco Albani, Director of Tropical Forest Alliance 2020 at the World Economic Forum. "Showcase of partnerships built on investable opportunities can further scale multi-stakeholder efforts and result in transformational change."
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