OREANDA-NEWS. The Procter & Gamble Company (NYSE:PG) filed a lawsuit in U.S. District Court for the Middle District of Tennessee against Vi-Jon, Inc., a manufacturer of personal care products. The lawsuit focuses on Vi-Jon’s store brand dandruff shampoos, which are sold in major retail outlets throughout the U.S. The complaint alleges that Vi-Jon bottles sold in Dollar General, CVS and Kroger mimic the shape, colors and label of Head & Shoulders, the leader of the dandruff category and the world’s #1 shampoo, in a way that infringes its trade dress.

"We invest heavily in all aspects of our product, and its appearance has become inextricably linked with what we stand for to our consumers," said Deborah P. Majoras, Chief Legal Officer of P&G. "When a competitor makes products that come too close to our legally protected trademarks and trade dress, it’s unfair to consumers, and to our employees and shareholders, and we will challenge those violations."

With over 50 years of proven scalp care technology and success, Head & Shoulders has emerged as the leader in dandruff protection and is the world’s #1 shampoo, used by 1.3 billion people across 140 countries. With over 200 Clinical studies, Head & Shoulders is the most tested1 and most trusted dandruff shampoo.