Kia Motors has revealed new images of the Proceed Concept
Designed at Kia’s European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee’d could look like.
The concept presents a new body type for Kia. The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
Low, lean and lithe, the Proceed Concept’s rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Proceed Concept’s slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.
Where daytime running lights have become a key element in a car’s identity, the Proceed Concept uses light in other ways. The concept features a ‘Luminline’ – an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape.
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