OREANDA-NEWS. September 01, 2016.

By Matt Rezac, Nebraska Corn and Soybean Farmer

Just south of the mighty Platte River lie acres of Nebraska farmland so productive that some call it "God's Country." It's among these fertile tracts that I, with my wife Tina and my two boys, raise corn and soybeans. These ingredients go into the food we all eat around the world. And to feed a growing population, I keep my eye on innovation and technology.

The public would be amazed at the technology and the approach that I use to make decisions in our farming operation every day. If I see a product or practice that can make a difference on my farm and makes us more efficient and sustainable, I won't hesitate to implement it in my operation.

I am only one of thousands of farm businesses adopting sustainable farming practices. Farms like mine are supported by Kellogg through partnerships with ag associations, food and agricultural companies, and conservation organizations. Programs like SUSTAIN and the newly launched Midwest Row Crop Collaborative not only help my farm, but communities and farm businesses across the Midwest and the country. And, these practices lead to environmental benefits like improved soil health and water quality, and economic benefits to profitability and the business' bottom line.

There are many soil changes throughout every field, and certain soils respond differently than others, so I need to treat them differently. I am farming every acre of our farm individually instead of treating it all the same. With the technology available now I am able to do just that, which makes our farm very efficient.

My farm business in Nebraska is one of many examples that illustrate the benefit of partnership efforts to support farmers and protect the land. Partnerships across the supply chain provide training, technology and best practices to make a difference for my farm and the people and places where Kellogg ingredients are grown.

In addition to my farm, Kellogg is working with farm businesses throughout the Midwest to get advice and training to farmers in our sourcing communities to support adoption of best practices in crop rotation, soil tillage, and plowing. And, "big data" – the collection of information across the food and agriculture supply chain – helps farmers like me decide when to plant, when to harvest, when and where to irrigate and what nutrients to add on which rows.

Having partnerships will help my operation and others become more efficient and sustainable as we move forward into the future together. This is valuable to my business because Kellogg and others are helping us teach the public that farmers are feeding the world in an extremely efficient way(CLICK TO TWEET), while we become more sustainable as we look out for future generations.

Our family farm takes advantage of the technology and innovation that makes our business more sustainable. We want to be around for our kids, their kids, and for generations after.

Kellogg Company is part of the recently launched Midwest Row Crop Collaborative, a broad-based effort to support, enhance, and accelerate the use of environmentally preferable agricultural practices already underway in Illinois, Iowa, and Nebraska. The MRCC has committed to raising \\$4 million over four years to help accelerate the Soil Health Partnership, a farmer-led initiative of the National Corn Growers Association.

See this story in its entirety and more features like this online at Social K, Kellogg Company's online storytelling hub where you can dive deeper into topics that matter. Link to story: http://www.kelloggcompany.com/en_US/socialk/innovation-sustainably-produced-grains.html

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of \\$13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.