Amazon will Open a Chain of Stores with Smart Carts
By launching the Fresh retail chain, Amazon wants to enter a new grocery store market for itself and begins direct competition with the American grocery chains Kroger and Albertsons. Writes about this CNBC.
Fresh isn't Amazon's first foray into the grocery sector. In 2017, the company bought Whole Foods for $13.7 billion. Whole Foods sells organic products without adding artificial ingredients. The chain has 514 stores in the USA, Canada and the UK.
The Fresh network will be the testing ground for Amazon's carts, which the company announced in July 2020. Each trolley is equipped with a display, cameras that recognize the food placed in it, and a balance. With such a cart, customers can make a purchase without going through the checkout: the amount is debited automatically, and the check is sent to their e-mail.
In addition to the Fresh store in Los Angeles, Amazon has three more locations in other US cities. However, they only serve online orders and shipping.
Комментарии