OREANDA-NEWS The Zen content platform and the urban project Sobakin Gorod have created the first dog content in Russia.

We are talking about special paintings created in shapes, colors and smells that pets distinguish.

It is known that from October 19, posters of the Dogs in the Big City project will be placed at the eye level of animals in the largest dog-friendly locations in Moscow: from shopping centers and veterinary clinics to art spaces, including the Artplay design center, the Rovesnik bar, the Avenue shopping center, on the territory of the Danilovsky Market, in the stores "Four paws", as well as in the veterinary hospital SKOLKOVO VET. The list of locations will be updated regularly.

"Unlike humans, dogs perceive the world in a different color scheme, they do not know how to speak, run faster and smell differently. They are different. In fact, it is important to us that these posters are seen not only by dogs and their owners, but also by those people who do not have pets. We want people to pay attention to how much dogs need our care and good attitude," said the author of Zen and the founder of the project "Dog City" Artem Gebelev.

While the dogs will study the paintings, their owners will be able to immerse themselves in a multi-format guide from experts. The project brought together doctors, dog handlers, zoopsychologists and urbanists: they will dispel the most popular myths about the psychology and upbringing of dogs, tell about their aging and how the owner can accept this process, as well as reveal the dangers that await pets in the city, and most importantly, how to avoid them. In addition, the guide will help owners better understand their own dog and tell them how to make an exciting journey for her from the most ordinary walk.

Earlier, Zen launched the first video course for pet bloggers. The mentors of the course were the owners of the traveling cat Risa, the trained mini pig Peach, corgi Marty, who knows how to ride a skateboard, as well as the team of the Four Paws company and the Dog City project. Authors and experts help novice pet bloggers to tell about themselves and their pet, create interesting content and master new blogging formats.