23.07.2019, 17:34
Telegram Showed the Best Sales Growth Among Social Networks and Instant Messengers
Source: OREANDA-NEWS
OREANDA-NEWS Telegram has become the fastest growing advertising platform in Russia among instant messengers.
The data cover the first half of 2019. At the end of this period, the total online sales of goods through bloggers and opinion leaders amounted to about 60 billion rubles. 90% of advertising is placed in telegram channels.
In the Admitad affiliate network, sales via Telegram increased by 57% over six months and amounted to 520 million rubles. These purchases are made on the CPA model, which involves paying for user actions on the advertiser's site.
For comparison, on YouTube advertising sales grew by 13%, on VKontakte - by 53%, on Twitter - by 141%.
The data cover the first half of 2019. At the end of this period, the total online sales of goods through bloggers and opinion leaders amounted to about 60 billion rubles. 90% of advertising is placed in telegram channels.
In the Admitad affiliate network, sales via Telegram increased by 57% over six months and amounted to 520 million rubles. These purchases are made on the CPA model, which involves paying for user actions on the advertiser's site.
For comparison, on YouTube advertising sales grew by 13%, on VKontakte - by 53%, on Twitter - by 141%.
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