OREANDA-NEWS. AppLift, a leading mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), today announced the final lineup of speakers for the inaugural FirstScreen conference, June 15 at Kino International in Berlin, Germany. FirstScreen is the first conference entirely dedicated to mobile performance advertising and advertising technology.

Leaders, visionaries and influencers from the mobile advertising industry will hold enlightening sessions regarding the most relevant challenges faced by mobile marketers and performance advertisers today. Headlining speakers will include visionary Pablos Holman, as well as Jun Zhu and Alex Hoffman, Co-founder and President of North America of musical.ly, respectively.

Newly confirmed speakers include:

·      Melissa Gallo, Sr. Director Product, IAB Tech Lab

·      Roland Grenke, Co-Founder, Dubsmash

·      Eric Seufert, Partner, Heracles

·      Tom Laband, CEO & Co-Founder, adsquare

·      Andy Carvell, Senior PM, Growth, SoundCloud

·      Saira Nayak, Chief Privacy Officer, TUNE

AppLift is thrilled to present provocative ideas to FirstScreen attendees along with an all-star lineup of presenters. 

"We're proud to produce a day where the mobile advertising community can immerse themselves in thought-provoking discussions about the challenges we're facing and the state of our industry," said AppLift CEO Tim Koschella. "We're looking forward to celebrating the future of mobile advertising with our industry clients, colleagues and friends. FirstScreen promises to be an illuminating and educational day for everyone."

Attendees range from marketers to CMOs to agencies to partner ad tech companies. In addition to the conference, attendees should be excited for a blockbuster rooftop after-party and guaranteed conversations with leaders in mobile marketing.

About AppLift:
AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift's programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift works with 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon and Tap4Fun.