NetSuite OneWorld Supports Retailer’s Operations in Singapore and Malaysia
Started by a team of passionate cyclists almost 30 years ago, Treknology 3 set up its first concept store in Tanglin, which quickly expanded to Sembawang and two other stores on Singapore’s East Coast area, while simultaneously building its presence in Kuala Lumpur and Penang in Malaysia. In addition to customised bicycle fitting, maintenance and distributing leading high-end bicycle brands in Singapore and Malaysia—such as Trek and Electra from the U.S, the company also distributes and sells a wide range of accessories and cycling apparel.
Prior to deploying NetSuite OneWorld, Treknology 3 relied on a number of basic spreadsheets for reporting spread across Singapore and Malaysia, which proved time consuming and failed to provide the real-time information that the company urgently needed to operate efficiently. As a retailer, Treknology 3 requires real-time data to address customer demands. The company has seen an increased interest in sports, particularly in cycling. In response, new brands have flooded the market and Treknology 3’s retail competition has expanded, requiring the company to adapt and increase efficiency to maintain its competitive advantage and grow the business.
Previously, in-store customers requesting a particular type of bike that wasn’t in stock required staff to waste tremendous amounts of time manually checking inventory across the four stores. The same inefficiency applied when staff tried to reserve a product for a customer, only to later establish that it was already sold to someone else at another store, impacting customer satisfaction and resulting in lost staff time and productivity.
“Deploying NetSuite OneWorld has helped us to step up our customer service and add more value, enabling us to build solid relationships with our customers,” said Mohan Mirwani, Chief Operations Officer of Treknology Bikes 3 Pte Ltd. “We are now able to view supplies across all our warehouses anywhere, anytime, allowing us to be much more customer-savvy, which ultimately helps drive brand loyalty. NetSuite has helped us capture our key competitive advantage by assessing the levels of our inventory ahead of demand. We can now respond almost instantaneously to requests from our customers.”
NetSuite OneWorld has provided Treknology 3’s daily operations with several key benefits:
Real-time global financial consolidation – NetSuite OneWorld gives Treknology 3 real-time visibility across all of its subsidiaries, with a single financial system of record.
Multi-location inventory management – Treknology 3 is now able to run its operations with full transparency across all warehouses and stores, helping it to track real-time supply and demand and allowing management to make better and faster business decisions.
Efficient order management – Treknology 3 is able to streamline order management processes by centralizing orders and efficiently processing them.
Multi-country tax compliance – Treknology 3 is able to automate its tax and compliance processes in Singapore and Malaysia, which have transformed its ability to manage sales tax/value added tax. It will also be able to easily adapt to new markets.
360-degree customer data – After-sales service is a crucial component for Treknology 3 as a retailer. NetSuite helps ensure that there is a single view whenever customer data is captured, regardless of their location. With NetSuite OneWorld, Treknology 3 is now able to accurately maintain customer records across its multi-country operations, down to the details of which bike is being serviced and which component is being used. The company’s sales invoices are now also tracked better with no duplication in their system.
Built-in business intelligence – Treknology 3’s accounting team is now able to produce reports within 10 minutes, a significant improvement from the previous 60 minutes, without compromising accuracy and quality. Instead of compiling hard copies of receipts and credit card slips, the finance team can quickly log into NetSuite to track real-time sales, helping the company optimise its inventory movement.
Integrated POS system: NetSuite’s POS solution allows Treknology 3 to capture all transaction data within NetSuite allowing the company to analyse data in real-time and understand where efficiencies can be gained.
Multi-currency capabilities – NetSuite OneWorld’s multi-currency capability has made it easier for Treknology 3 to manage multiple currencies, allowing the company to benefit further from real-time financial consolidation and visibility across their Singapore and Malaysia operations.
According to Zakir Ahmed, Vice President and General Manager, NetSuite Asia: “In today’s increasingly competitive landscape, retailers need to remain one step ahead to be able to capture customers’ long-term loyalty. NetSuite OneWorld and our cloud ERP capabilities have helped define Treknology 3’s competitive advantage by transforming their overall customer service experience. We are glad to have played a role in helping Treknology 3 connect with more fellow cyclist enthusiasts, both locally and regionally, and are excited to be part of their journey as they continue their expansion in the region.”
NetSuite OneWorld, winner of the 2015 Software & Information Industry Association (SIIA) CODiE Award for Best Financial Management Solution and the 2015 UK Cloud award for ERP Product of the Year, provides a unified and cloud-based suite of software that is flexible enough to meet the needs of diverse business models, legal structures and geographies. Customers like Misys based in the UK, HP Software and American Express Global Business Travel in the US and Scoot, a wholly-owned subsidiary of Singapore Airlines in Singapore, are turning to NetSuite OneWorld for advanced capabilities to manage their complex business processes across subsidiaries, countries and continents. NetSuite OneWorld supports 190 currencies, 20 languages and automated tax compliance in more than 100 countries, and transaction in more than 200 countries.
Today, more than 30,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of cloud-based financials/enterprise resource planning (ERP) and omnichannel commerce software applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success in delivering the best cloud business management software to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.
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