25.01.2017, 19:13
Nielsen Signs Multi-Year Agreement With Entravision Communications Corporation For All Local TV Markets
OREANDA-NEWS. Nielsen (NYSE: NLSN) today announced that Entravision Communications Corporation (NYSE: EVC), a leading media company that reaches and engages U.S. Latinos across acculturation levels and media, has signed a multi-year renewal agreement for Nielsen's Local Television Measurement. Nielsen will provide TV measurement services to all of Entravision's 56 televisions stations with the majority located in 20 of the top 50 Hispanic markets. Entravision is the largest affiliate group of both the Univision and UniM?s television networks.
Under this new agreement Entravision will continue to have access to Nielsen's market-leading Local TV measurement data and services, including ratings services, Nielsen Local TV View (NLTV) tools and qualitative measurement with Nielsen Scarborough. These services will provide local stations with more granular viewing data trends of their market as well as richer and more robust qualitative insights about the local consumer including lifestyle choices, shopping preferences and media consumption.
Entravision's Pulpo Media, a leading digital platform to reach U.S. Hispanics, will leverage Nielsen Digital Ad Ratings (DAR) to provide advertisers with accredited metrics for millions of digital impressions. With DAR, Pulpo will be able to augment its data-driven platform to offer advertisers and agencies better campaign results and more sophisticated measures of success.
"Audiences are consuming more content than ever before, whether through our television stations, radio stations, websites or social media," said Jeffery Liberman, Chief Operating Officer of Entravision. "Nielsen provides best-in-class services to help us market to all segments of our audiences, and allow our advertisers to reach sought-after consumers."
"Entravision is a leader at embracing how consumers enjoy local content, whether in the home, on the go, or on new viewing platforms like smartphones and mobile devices," said Jeff Wender, Managing Director for Nielsen Local Media. "Nielsen is thrilled to renew our relationship with Entravision, providing the measurement and tools necessary to maximize commercial prospects across all platforms, and all audiences. We look forward to working now and into the future on ways to grow the insights and assets necessary to help them accelerate growth and capture incremental ad dollars."
Under this new agreement Entravision will continue to have access to Nielsen's market-leading Local TV measurement data and services, including ratings services, Nielsen Local TV View (NLTV) tools and qualitative measurement with Nielsen Scarborough. These services will provide local stations with more granular viewing data trends of their market as well as richer and more robust qualitative insights about the local consumer including lifestyle choices, shopping preferences and media consumption.
Entravision's Pulpo Media, a leading digital platform to reach U.S. Hispanics, will leverage Nielsen Digital Ad Ratings (DAR) to provide advertisers with accredited metrics for millions of digital impressions. With DAR, Pulpo will be able to augment its data-driven platform to offer advertisers and agencies better campaign results and more sophisticated measures of success.
"Audiences are consuming more content than ever before, whether through our television stations, radio stations, websites or social media," said Jeffery Liberman, Chief Operating Officer of Entravision. "Nielsen provides best-in-class services to help us market to all segments of our audiences, and allow our advertisers to reach sought-after consumers."
"Entravision is a leader at embracing how consumers enjoy local content, whether in the home, on the go, or on new viewing platforms like smartphones and mobile devices," said Jeff Wender, Managing Director for Nielsen Local Media. "Nielsen is thrilled to renew our relationship with Entravision, providing the measurement and tools necessary to maximize commercial prospects across all platforms, and all audiences. We look forward to working now and into the future on ways to grow the insights and assets necessary to help them accelerate growth and capture incremental ad dollars."
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