OREANDA-NEWS. March 21, 2018. Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy. This acquisition, Meltwater’s sixth in the last year, solidifies the company’s emergence as a leading provider of AI-powered competitive intelligence through its Outside Insight platform.

“By combining advances in machine learning and the vast amount of publicly available information on the internet, you can today understand and track Porter’s Five Forces in real time to understand strategic opportunities and threats for your business. Executives that take advantage of this new opportunity create an unfair information advantage over those who don’t,” explained Jorn Lyseggen, CEO and founder of Meltwater. “DataSift has built a scalable platform that lets developers build data science-driven insights from social firehoses while protecting the privacy of an individual’s data. When combined with the data Meltwater captures and our AI capabilities, developers can disrupt the Business Intelligence space by either building new applications or complementing existing ones with unique signal that can be only derived from external data.”

Meltwater and DataSift have the partnerships, data and AI to serve the growing competitive intelligence market with advanced analytics. DataSift’s CEO Tim Barker and CTO Lorenzo Alberton, among others, have joined the Meltwater team and will add increased leadership bench strength to the development of the Outside Insight platform.

Founded in 2010, DataSift has more than 15 data partners, such as WordPress, Facebook and LinkedIn, and built an ecosystem that allows developers to derive insights and application developers to include these insights in software offerings. DataSift’s patent-pending technology applies anonymization, aggregation and redaction to provide insights while protecting users’ identities.

DataSift clients will now have access to Meltwater’s data platform, sophisticated AI models to extract insights, and gain an experienced partner with local expertise in more than 55 markets on six continents. 

About Meltwater

Meltwater, a pioneer of media intelligence and now Outside Insight, gives businesses the information advantage they need to stay ahead. More than 26,000 companies have used Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 55 offices across six continents. Meltwater is also committed to fostering the data science ecosystem through MEST, a pan-African entrepreneurial program and incubator, and Shack15, a global data science community. Learn more at Meltwater.com.

About DataSift

DataSift is the leader in Human Data Intelligence. Every day, DataSift transforms billions of items of human-created data into business intelligence. DataSift’s privacy-first PYLON platform extracts actionable intelligence without compromising consumer trust. Founded in 2010 in Reading, UK, DataSift powers an ecosystem of developers that deliver solutions for agencies, application builders and brands. More information can be found at DataSift.com.