23.01.2020, 10:34
Bloomberg Spends a Quarter of His Campaign Budget on Advertising
Source: OREANDA-NEWS
OREANDA-NEWS. Former New York Mayor Michael Bloomberg, who announced his intention to run for president of the Democratic Party, has already spent more than $ 250 million on political advertising, Bloomberg reports, citing a study by Advertising Analytica, which tracks trends in advertising costs during election campaigns. campaigns.
According to her, Bloomberg has already spent $ 209.3 million from personal funds on advertising on public television, another $ 13.7 million was spent on advertising on paid channels. The entrepreneur spent $ 1.1 million on radio advertising, and $ 27.2 million on digital platforms.
According to Advertising Analytica, Bloomberg spent $ 116 million more on political advertising than his rival Democrat Tom Steyer, who, like the ex-Mayor of New York, relies on his personal fortune to finance campaigns. Bloomberg’s advertising costs are more than eight times the cost of Vermont Senator Bernie Sanders, who spent $ 26.8 million on this.
The study said that the current president of the United States, Donald Trump, who intends to be re-elected for a second term, has currently spent about $ 46 million on political advertising. Most of these funds were sent by his headquarters to digital advertising.
According to her, Bloomberg has already spent $ 209.3 million from personal funds on advertising on public television, another $ 13.7 million was spent on advertising on paid channels. The entrepreneur spent $ 1.1 million on radio advertising, and $ 27.2 million on digital platforms.
According to Advertising Analytica, Bloomberg spent $ 116 million more on political advertising than his rival Democrat Tom Steyer, who, like the ex-Mayor of New York, relies on his personal fortune to finance campaigns. Bloomberg’s advertising costs are more than eight times the cost of Vermont Senator Bernie Sanders, who spent $ 26.8 million on this.
The study said that the current president of the United States, Donald Trump, who intends to be re-elected for a second term, has currently spent about $ 46 million on political advertising. Most of these funds were sent by his headquarters to digital advertising.
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