OREANDA-NEWS Two flagship Curate department stores may open in Russia, using digital services (elements of augmented reality) in their work. This was announced at the Mall pic exhibition by Mila Sarah Berryman, Director of Digital Innovation at Reef Mall (Abu Dhabi), RIA Novosti reports.

"In Russia, it would be interesting for us to try with flagship stores in fashion, while preserving our work style and values," he said. The Cura te format includes digital and offline physical space. Department stores have QR codes for each item and digital catalogs.

Earlier it became known that the Megamarket marketplace will appear in place of the stores of the Swedish IKEA brand in all 14 Mega shopping centers in Russia. It will occupy the space of the hypermarket of furniture and household goods that has left Russia in the Mega shopping center in Moscow, the Moscow region, the Leningrad region, Omsk, Ufa, Rostov-on-Don, Samara, Adygea, Kazan, Yekaterinburg, Novosibirsk and Nizhny Novgorod.