27.03.2025, 13:33
Rambler&Co studied Russians' spending on video games
Source: OREANDA-NEWS
OREANDA-NEWS The Rambler&Co media holding, together with the Cooper store and restaurant delivery service, conducted a study of Russians' gaming habits. Analysts have found out how much time people devote to this hobby, which platforms they choose, and how often they purchase digital gaming products.
According to the survey, more than a third of Russians (38 percent) are addicted to video games. More than half of them (55 percent) prefer a personal computer as a platform. Almost a quarter (24 percent) play on mobile phones. Game consoles (PlayStation, Xbox, and others) are used by 15 percent of respondents, portable and retro consoles by two percent of respondents, and VR headsets by one percent, while the rest (one percent) chose another option.
A quarter of users (25 percent) spend 1-2 hours a week playing games, while 21 percent spend three or four hours. 18 percent of the respondents spend about five hours on hobbies. 16 percent spend 5-10 hours on the screen, and one in ten (10 percent) spend 11-20 hours and the same number (10 percent) even more.
More than half of video game enthusiasts (59 percent) periodically spend money on digital goods — in-game currency, subscriptions, and more. Of these, more than a third (39 percent) make purchases every few months. Eight percent of the survey participants allow themselves to spend once or twice a month, seven percent up to three times a week, and five percent daily. The rest (41 percent) do not make in-game purchases.
On average, 66 percent of respondents spend up to 1,000 rubles a month on gaming purchases, while 26 percent spend from 2,000 to 5,000 rubles. Four percent are ready to allocate 6,000-10,000 rubles and more than 10,000 rubles each month for video games.
Almost a quarter of the respondents (22 percent) most often buy in-game currency and bonuses, 16 percent purchase keys to activate games, and 14 percent replenish accounts on Steam, PlayStation and Xbox. Subscriptions (Game Pass, PlayStation Plus, and others) are issued by eight percent of respondents. Five percent of respondents pay for combat passes and additional content (DLC, seasonal additions). Two percent is spent on cosmetic items and skins, the same amount buys payment cards for PlayStation, Xbox or Steam. One percent of the respondents rent or buy accounts with games. A quarter (25 percent) are not spent at all on digital gaming products.
Every fifth respondent (22 percent) makes purchases during discounts and promotions. Another 19 percent spend money to progress within the game. 16 percent of users strive to make game purchases in order to support developers. And 14 percent purchase game collectibles. The desire to stand out from other players (seven percent) and saving time (eight percent) also motivate the respondents to make purchases. Another two percent of respondents make in-game purchases for the purpose of investment, while the rest (12 percent) chose another option.
According to the Cooper service, payments for services (Steam, Roblox and others) account for over a third (35 percent) of game purchases in Cooper. Subscriptions to various platforms (Xbox, PS+) are in demand, accounting for 22 percent of all game purchases through the service. These platforms provide access to a large number of games, which allows users to save significantly. Another 22 percent of digital purchases are software, including licenses and antiviruses. Cooper also offers a wide range of video games for consoles and PCs — their share of orders is 21 percent.
The survey was conducted on the resources of the Rambler&Co media holding from March 6 to March 24, 2025, reaching 32.7 thousand Internet users aged 18 to 50 years.
According to the survey, more than a third of Russians (38 percent) are addicted to video games. More than half of them (55 percent) prefer a personal computer as a platform. Almost a quarter (24 percent) play on mobile phones. Game consoles (PlayStation, Xbox, and others) are used by 15 percent of respondents, portable and retro consoles by two percent of respondents, and VR headsets by one percent, while the rest (one percent) chose another option.
A quarter of users (25 percent) spend 1-2 hours a week playing games, while 21 percent spend three or four hours. 18 percent of the respondents spend about five hours on hobbies. 16 percent spend 5-10 hours on the screen, and one in ten (10 percent) spend 11-20 hours and the same number (10 percent) even more.
More than half of video game enthusiasts (59 percent) periodically spend money on digital goods — in-game currency, subscriptions, and more. Of these, more than a third (39 percent) make purchases every few months. Eight percent of the survey participants allow themselves to spend once or twice a month, seven percent up to three times a week, and five percent daily. The rest (41 percent) do not make in-game purchases.
On average, 66 percent of respondents spend up to 1,000 rubles a month on gaming purchases, while 26 percent spend from 2,000 to 5,000 rubles. Four percent are ready to allocate 6,000-10,000 rubles and more than 10,000 rubles each month for video games.
Almost a quarter of the respondents (22 percent) most often buy in-game currency and bonuses, 16 percent purchase keys to activate games, and 14 percent replenish accounts on Steam, PlayStation and Xbox. Subscriptions (Game Pass, PlayStation Plus, and others) are issued by eight percent of respondents. Five percent of respondents pay for combat passes and additional content (DLC, seasonal additions). Two percent is spent on cosmetic items and skins, the same amount buys payment cards for PlayStation, Xbox or Steam. One percent of the respondents rent or buy accounts with games. A quarter (25 percent) are not spent at all on digital gaming products.
Every fifth respondent (22 percent) makes purchases during discounts and promotions. Another 19 percent spend money to progress within the game. 16 percent of users strive to make game purchases in order to support developers. And 14 percent purchase game collectibles. The desire to stand out from other players (seven percent) and saving time (eight percent) also motivate the respondents to make purchases. Another two percent of respondents make in-game purchases for the purpose of investment, while the rest (12 percent) chose another option.
According to the Cooper service, payments for services (Steam, Roblox and others) account for over a third (35 percent) of game purchases in Cooper. Subscriptions to various platforms (Xbox, PS+) are in demand, accounting for 22 percent of all game purchases through the service. These platforms provide access to a large number of games, which allows users to save significantly. Another 22 percent of digital purchases are software, including licenses and antiviruses. Cooper also offers a wide range of video games for consoles and PCs — their share of orders is 21 percent.
The survey was conducted on the resources of the Rambler&Co media holding from March 6 to March 24, 2025, reaching 32.7 thousand Internet users aged 18 to 50 years.
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