OREANDA-NEWS. Alibaba on November 11, the day known in China as “Bachelor’s Day” or the day of total sales, set a new record by selling $ 38.4 billion worth of goods, the South China Morning Post reported on Monday.

It's noted that the final figures are 26% higher than the amount that Alibaba managed to gain from sales on the same day last year. According to the publication, in the first 68 seconds, the company sold goods worth $ 1 billion.

The day of singles and lonely hearts in China is symbolically celebrated on the 11th of the 11th month - on this holiday online stores organize large-scale sales for their customers.In 2009, Alibaba announced a promotion, a sales festival, when within 24 hours prices on all online trading floors of the company were significantly reduced. According to official data, daily sales on Alibaba platforms on November 11, 2017 amounted to $ 25.3 billion.

In 2009, the Chinese company Alibaba Group announced World Shopping Day, having organized large sales at its sites (including on AliExpress). And now the day of shopping has been going on November 11 for 10 years now.