Apple Pay Launched for Russian Market
OREANDA-NEWS. Sberbank clients, holders of Mastercard® cards, can now use Apple Pay, which will let them make secure and convenient contactless and online payments.
“Apple Pay is driving the popularization of contactless payments in Russia and globally. Many of Sberbank clients actively use new technologies, and an increasing number of them will prefer cash-free and contactless payment using their smartphones,” commented Alexander Torbakhov, Deputy Chairman of the Executive Board of Sberbank.
Security and privacy are at the core of Apple Pay. The service leverages the safe and secure Mastercard Digital Enablement Service (MDES) platform of Mastercard, which uses the most advanced payment technologies – EMV, tokenization, cryptography and biometrics – to ensure the integrity of cardholder information.
When a client adds a Mastercard credit or debit card to Apple Pay, the card number is not stored on the device or Apple’s servers. Instead, a unique ID is assigned to each device, which is encoded and safely stored on the device’s Secure Element chip.
“Mastercard is a technology leader and we are committed to bringing innovations to the Russian market and by doing so, we get Russia to the digital future. With the launch of Apple Pay cardholders have a safe, easy and private way to pay for everyday purchases with their favorite devices – when, where and how they want,” − said Alexey Malinovskiy, Head of Mastercard Russia, Kazakhstan, Belarus, and Armenia.
Apple Pay can be easily set up in the Sberbank Online mobile application, which is familiar to all Sberbank cardholders. Users can enjoy contactless payment service while continuing to receive all the benefits from using their credit and debit cards.
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