OREANDA-NEWS. Increasing Awareness of Benefits of Ayurvedic Products, Government Initiatives to Encourage Their Usage, Rising Purchasing Power to Drive Demand for Ayurvedic Products in India

According to a recently released TechSci Research report, "India Ayurvedic Products Market Forecast & Opportunities, 2011 - 2021", India Ayurvedic products market is projected to register a CAGR of 16% during 2016-2021. Introduction of Ayurvedic nutraceuticals & dietary supplements as well as Ayurvedic cosmetics & skin care products is likely to boost the market over the next five years. Moreover, rising health concerns and awareness of side-effects of allopathy are few of the major factors driving consumer preference for Ayurvedic products in the country. Rising number of exclusive showrooms and increasing availability of Ayurvedic products at multi-branded stores is also boosting sales of Ayurvedic products in the country.

India has attained global prominence for its vast Ayurvedic product range and is emerging as a preferred destination for medical tourism. The country's southern region attracts large number of tourists for Ayurvedic treatments as the region has more than 100 government-run Ayurvedic hospitals along with several private health centers, around 750 dispensaries and more than 800 registered Ayurvedic medicine manufacturing units. In 2015, Ayurvedic personal care market grabbed the largest revenue share on account of increasing popularity of Ayurvedic cosmetics and skin care products in India.