OREANDA-NEWS. Experian Data Quality, a leading provider of data quality software and services, today announced the release of a new online service for address validation - available on https://www. edq. com/. The latest addition to Experian Data Quality's line of software-as-a-service offerings allows users to upload and cleanse their contact lists to improve the effectiveness of marketing mailings, enable greater customer insight and strengthen overall customer service.

Seventy-five percent of organizations currently believe inaccurate data is undermining their ability to provide an excellent customer experience. The new address cleansing tool is designed to help businesses of all sizes ensure that their customer information is accurate and reduce wasted spend.

"We know that customers have different buying preferences, and we are excited to make our address verification solution more accessible for all levels of the market," said Thomas Schutz, SVP, general manager of Experian Data Quality. "High-quality customer data is essential to more areas of a business than ever before. Many will still leverage our point-of-capture validation tools, correcting information at the point of contact. However, other businesses have a desire to quickly cleanse a list of addresses before a marketing campaign or outreach effort. Our new solution is the first of its kind in the market and is designed to be quick, easy-to-use and affordable."

Users can quickly and easily upload addresses and receive information about the accuracy level of their file. This allows users to get a preview of their results and then make a purchase, if desired, with the verified records delivered immediately after purchase. The records can be cleansed on a per-file basis, with no licensing or purchase agreements required.