OREANDA-NEWS.  Vogue International and The Carlyle Group (NASDAQ: CG) today announced that Johnson & Johnson Consumer Inc. has agreed to purchase Vogue International from Founder & CEO Todd Christopher and The Carlyle Group for $3.3 billion. Based in Clearwater, FL, Vogue is a creator and distributor of salon-heritage hair care and personal care products, primarily under the OGX® brand. The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2016.

Vogue Founder & CEO Todd Christopher said, “This is an exciting and important new chapter in the growth and development of Vogue. Our commitment to quality and innovation will be magnified by Johnson & Johnson Consumer’s array of marketing, R&D and support resources on a global basis. Many thanks to Sandra Horbach and her team at Carlyle for being true partners as we took Vogue to new levels of innovation and market penetration and created a world-class management team.”

Sandra Horbach, Carlyle Managing Director and Head of the Consumer & Retail team, said, “It has been a privilege to partner with Todd and to support his efforts to develop and launch innovative products, strengthen and grow the organization, advance sustainability practices, and reach new customers all around the world with the OGX brand. Johnson & Johnson Consumer Inc. will be a great new home for Vogue.”

Founded in 1987 by Todd Christopher, Vogue is a refreshing and innovative point of difference in the hair care industry. Vogue’s branded products include the award winning OGX® collection of shampoos, conditioners and styling/treatment and body and bath items, Proganix® salon inspired hair care, and the recently-launched Maui Moisture wholesome beauty line. Vogue’s products are distributed exclusively to the world’s largest retailers throughout the U.S. and in 38 countries.

Carlyle invested in Vogue in 2014 through Carlyle Partners VI, a $13 billion U.S. buyout fund.