OREANDA-NEWS. The value of shares of the American company Apple on the basis of exchange trading on Thursday, January 2, exceeded $ 300 apiece, setting a new record. At the close of trading, IT corporation shares rose 2.3% to $ 300.35, The Financial Times (FT) and Bloomberg wrote, citing NASDAQ data. According to FT, thus, Apple's market capitalization reached $ 1.33 trillion, ahead of its rival Microsoft, whose capitalization is $ 1.23 trillion.

According to the publication, the growth of Apple shares was positively affected by the news of the signing of a contract with the company of former HBO executive director Richard Plepler Eden Productions, which will produce television series, documentaries and feature films for the streaming service Apple TV+, which launched in November. The agreement with Apple gives Plepler a significant role in the expanding platform of the company, which will soon include HBO Max, writes citing sources in the American media.

Apple launched its Apple TV+ video service on November 1, 2019. The platform works in more than 100 countries, including Russia, and is available in the Apple TV application on Apple devices, on tv.apple.com and on some Samsung TVs.